What is a trademark?

A trademark consists of a word, symbol, or design (or a combination of these elements) used to distinguish the goods or services of one person or organization from those of others offered in the market. Trademarks have come to represent not only the goods and services themselves but also the reputation of the company. As such, they are considered significant intellectual property (IP).

Trademarks can also include the company emblem (logo), the shape of an object, as well as its signature.

It’s worth noting that every time you use your trademark in Canada or the United States in connection with your products or services, you are investing in it. Conversely, if you stop using it, it will lose strength and could even be cancelled.

Need help?

While you can produce a registration application yourself, the registration process of a trademark can be complex and tedious, even a real puzzle.

Let us assist you in your protection efforts and help you better understand the complexities of trademark law.

We have the knowledge and experience to maximize the protection your trademark deserves. Moreover, as surprising as it may seem at first glance, we will help you save time and money by helping you avoid complications and escape pitfalls (related to incorrectly filled out applications or incomplete searches) and overcome obstacles throughout the registration process.

Finally, the most important, and often overlooked, step is determining the full extent of IP that should be protected under the Trademarks Act.

We would be delighted to meet with you, provide an introduction to IP, and assess your intellectual property needs. You will then discover that your asset is much more important than you think.

Lastly, if you want to learn more about the benefits of registering a trademark, don’t hesitate to contact one of our agents.

Have other questions? Contact us!